What each outcome means

Every logged event carries one outcome. Which outcomes you are offered depends on the type.

At a door

• Left a Note covers nobody home. The name reflects what you normally do about it.

• Conversion is a real conversation with someone who matters.

• Appointment is a booked follow-up.

• Not Interested is a clear no.

• Other is anything the four above do not describe. Put the detail in the notes.

On a call

• No Answer

• Left Voicemail

• Wrong Number

• Conversion

• Appointment

• Not Interested

• Other

Why the first one is named twice

No Answer and Left a Note are the same underlying result recorded through different channels, so reporting can count them together. They are labelled for the channel because "Left a Note" makes no sense on a phone call and "No Answer" understates what you did at a door.

The two phone-only outcomes have no doorstep equivalent. You cannot reach a wrong number or a voicemail box at a front door.

What outcomes drive

Conversion is what the leaderboard ranks on. Outcomes can also trigger automation rules your company has set up, most commonly moving a lead's status. Ask your admin what is configured before assuming an outcome is only a label.